What Do You Look for In an E-Commerce Platform? A Retailer’s Guide

You may be an aspiring online retailer, which is great. You should know that you’re joining a very successful industry.

One of the major things that would contribute to your success is the platform your store is on. That’s why we’ll be running through everything you need to look for when choosing one, so read ahead.

Customer Service

The platform needs to have great customer service. You’re dealing with complex software so it’s only natural that you’ll deal with server malfunctions every now and then. When this happens, you need an adequate team to speak to. Not only should the platform have an exceptionally great customer support team, they should have representatives that are easily accessible. This means multiple contact means, and 24/7 support.

Mobile Friendliness

Face it, you barely use your computer. Much of your time is spent on your phone, which is why you need a platform that’s easily accessible on hand held devices. Otherwise, you’ll find it hard to manage your store.

Thankfully, the majority of platforms allow for this, but this isn’t always the case. So, you need to go on the hunt.

Web Development

You need a platform that has enough and more web developers and designers. If not, your website won’t look that great, no matter how useful the platform is.

At the end of the day, this is very important as customers go for stores that look the most appealing. Thankfully, major names like Magento have enough and more developers and designers for you to choose from, and if you’re looking for magento developers Melbourne is known for having a huge array of them.

Safety

Although you’re fine with any security mean, customers will not be. They specially work with retailers that have secure sites. After all, they have their credit card and bank details, as well as their personal information on their accounts.

This is why you need a platform that offers stores that are SSL/HTTPS encrypted. This means no one can hack into your site and breach your customer’s security.

To sum it up, check if there’s a padlock near the website’s URL. If there is, you’re good to go.

SEO Friendliness

If you want your store to grow, you need to be on a platform that’s SEO friendly. Unfortunately, this isn’t the case with a lot of them out there.

In terms of the best thing to look for, make sure the platform allows sites that can host a blog section. With the blog section, you’ll have content that would direct users to you.

Not only should it allow for a blog section, the platform should let customers leave reviews. The reviews not only help with SEO rankings but also with making your store look better as people trust retailers that are positively reviewed.

Plugins

A vital aspect that comes into play when looking for an e-commerce platform is the availability of plugins. Plugins make your life easier, so the platform would need to have as much of them as possible. Specifically look for ones that focus on accounts as this is a very tedious aspect of running a business, so you can lessen the burden.

As you can see, there is a range of things to look out for when choosing a platform for you online store. If you make note of everything mentioned, you’ll make the best possible decision, so take the leap.


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